The iPhone 4S has overtaken Samsung's Galaxy S II as the UK's most popular phone, according to research by uSwitch.
The switch means the Galaxy S II has ended its 11 month reign at the top of uSwitch's monthly Mobile Tracker chart, which tracks phone popularity based on online searches and sales. Ernest Doku from uSwitch said speculation about the successor to the Galaxy S II, which will be revealed in London tomorrow (3 May), had dented sales. However, demand for Samsung's Galaxy Note is on the rise, with the device climbing two places last month to number four. The 16GB iPhone 4 was the highest climber, rising nine places to number eight.
Doku said: 'After ruling the roost for 11 consecutive months, it will be a bitter blow for Samsung that they couldn’t maintain the number one spot for an entire year. The Galaxy S II has been a worthy and enduring bestseller, significantly undercutting the iPhone on pay monthly whilst providing a close parity of features, but official word surrounding an imminent sequel has really slowed sales this month.'
Doku described anticipation over the Galaxy S III as some of the most intense he had seen for a non-Apple device. He said Samsung's keen pricing of the Galaxy S II would help it remain in the top 10 over the subsequent months.
Doku added: 'As we predicted last month, April’s success story has been HTC’s One series of devices. A groundswell of initial interest exploded after mainstream advertising efforts and positive reviews in the press kicked in, seeing both ranking well in April’s handset tracker as a result. Feedback has been positive, with consumers swayed by the One X’s novel looks and strong features, whilst highly competitive pricing against the incumbents has seen genuine interest and healthy sales for the pair.'
uSwitch's top 10 for April
1. Apple iPhone 4s 16GB (+1)
2. Samsung Galaxy S II (-1)
3. HTC One X (+4)
4. Samsung Galaxy Note (+2)
5. Samsung Galaxy Ace (-2)
6. HTC One S (new entry)
7. Sony Xperia S (-3)
8. Apple iPhone 4 (+9)
9. HTC Wildfire S (-4)
10. Sony Ericsson Arc S Black (no change)
Editor: Graeme Neill