Mobile banking service Monitise has claimed its Royal Bank of Scotland (RBS) app is being downloaded 4,000 times per day across Android, iOS and BlackBerry devices.
The app has received more than 1.8 million downloads since its launch last year. Monitise group strategy director Richard Johnson said: ‘Mobile will be the busiest way of banking. Internet banking was just the warm up for it but mobile is at a very early stage of its evolution.’
Monitise launched the Simply Tap mobile payments service in November through The Mobile Money Network (MMN), its joint venture with Carphone Warehouse. The service has been integrated into the Carphone Warehouse’s advertising, direct marketing website and buyers’ guide.
Consumers make purchases by tapping a code that features on advertising or point of sale (POS) material into the app. Johnson said: ‘Where we have focused Simply Tap is towards impulse purchases. There are ads everywhere but the impulse to buy something may have gone by the time a customer gets home. What we are trying to do is put a code on adverts.’
Johnson refused to discuss figures but said the app could be a better way of tracking the effectiveness of advertising. ‘The potential is huge. In the old days it would be the likes of coupons that would track interest, but scanning adverts means businesses can get an immediate response and that’s very powerful.’