5/9/2012 2:47:38 PM
O2 More passes 10 million customer milestone
O2 has announced that more than 10 million customers have signed up to its personalised mobile marketing service.
O2 More is a permission-based service that uses customer data to deliver media messages and offers from brands. The service was launched in November 2009 and passed the six million customer mark in November 2011. Among the companies that have used the service, which only sends out one message per day, are House of Fraser, Bulmers and the Co-operative Group.
O2 Media MD Claire Valoti said: 'We know the appetite is there from agencies and clients for engaging with consumers directly on their mobile devices. We have been working hard to grow our audience, ensure that our data is the best in the industry and develop and evolve our redemption and measurement.'
Editor: Graeme Neill