Sony Mobile appoints new global head of sales and marketing

Sony Mobile appoints new global head of sales and marketing

Sony Mobile Communications has appointed Dennis Van Schie as its corporate VP and head of sales and marketing.

Van Schie will be based in London and report to president and CEO Kunimasa Suzuki. He has been with the company, including its former Sony Ericsson joint venture, for 10 years. He was most recently corporate VP and head of the product business unit, where he was responsible for product planning, development and management of the Xperia range of smartphones.

Suzuki said: 'Dennis has been instrumental in defining and developing Sony's smartphone offering and the transition from feature phones to the Xperia smartphone portfolio. His expertise in operations and product development in close co-operation with our customers will contribute to Sony Mobile's future success.'

Van Schie said: 'Xperia smartphones are a vital element of Sony's convergence strategy. Sony Mobile will continue to deliver outstanding hardware and iconic design, accompanied by a strong ecosystem of content and services, to offer unrivaled connected entertainment experiences.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today

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