Apple CEO Tim Cook has hinted iPhones could have greater compatability with Facebook and said the company plans to do more with the 'incredible potential' of its Siri voice recognition software.
Cook was speaking at the annual All Things Digital conference in California last night. He said a 'huge' opportunity remained in the smartphone market but momentum was with its iOS and Android. He said: 'Will that change? I think anything can change. The smartphone revolution is still in the early stages. When you back up and look at this, this market’s a billion-unit market three years from now. And a few years after that, I’m not sure you’ll see any phones in the world that aren’t smartphones.'
He said Apple could do more with Facebook, hinting it could be integrated into iOS like Twitter currently is. He said: 'Just because you have different views doesn’t mean you can’t work together. We want to provide customers simple, elegant ways to do the things they want to do. And Facebook has hundreds of millions of customers. And anyone with iPhone or iPad wants to have the best experience with Facebook on any device. So stay tuned.'
Apple is expected to announce the iPhone 5 this summer and Cook suggested its Siri voice recognition software would be improved. He said: 'Customers love it. It’s one of the most popular features of our most popular phone. But there’s more that it can do. And we have a lot of people working on this. And I think you’ll be really pleased with some of the things that you’ll see in the coming months...we’ve got some cool ideas about what Siri can do. And so we have a lot going on on this.'
Cook also spoke warmly of the late Steve Jobs, who hired him when he was CEO. He said: 'What did I learn from him? We could be here all night, probably all week, maybe even a month. I learned focus is key, not just in running a company but in your personal life as well. That you should do only a certain number of things great, and you should cast aside the rest.'
Editor: Graeme Neill