Up to 20 branches to close as part of three-year store refurbishment process
Vodafone is in consultation with staff about the potential closure of up to 20 branches.
The closures, which amount to 5% of its 380-strong store portfolio, are part of its three-year store refurbishment process. The new-look modular stores are designed to show customers what their devices can do and range handsets according to their operating system and manufacturer.
It is understood the stores facing closure are too small to undergo the refit. A Vodafone spokesman said: ‘We are conducting a store refurbishment programme to improve the experience we give to customers, a move that includes introducing Tech Teams to provide expert technical advice. As part of this process, we decided to close a handful of stores at the end of May. From 1 May, we commenced a 30-day period of consultation with impacted employees… we will be looking at the possibility of relocating employees to other retail stores or other parts of the business where possible.’
Meanwhile, the operator has ditched its trial business store in Cheapside, London. The store, which opened as a pilot in February 2010, has been refurbished to concentrate on consumers after it failed to attract sufficient interest from business users.
A spokesman said: ‘As part of Vodafone’s wider refurbishment strategy, the Cheapside store has undergone a refit to bring the ‘look and feel’ in line with our other stores nationwide. The Cheapside store continues to have a dedicated business section and we cater for enterprise customers in this store and through the numerous other channels in our estate.’