O2’s small and medium business sales division has enjoyed its most successful quarter for net connections since 2008, with March its best month in six years.
The division recently launched a new mobile, landline and broadband tariff called All In. Businesses can sign up to a Sim-only deal for £50 including VAT. A 24 month contract costs £59.99 including VAT.
O2 head of small and medium business sales Claire Darley (pictured) said: ‘Mobile has been really good and we had a great fixed-line performance in the first quarter. A big, big focus as we move into information and communications technology is being able to join up our services and offer them to customers in one bill. They don’t want multiple bills and lots of agreements with different people. We are making sure we are having the right conversations with the right customers to take out some of that pain.’
Darley said the level of net connections were an encouraging sign for the long-term health of the economy. She said: ‘The reason why small and medium businesses are so exciting is they are a great indicator of the economy. A company starting to invest is a good sign for the rest of the country.’
She added: ‘I think the opportunity is there for the likes of O2 to be really responsive and flexible to help organisations to grow. We want to take some of the complexity out as they want us to do some of the more difficult things for them.’
O2’s Priority Moments service offers another opportunity for small and medium businesses. The operator is currently running a trial service with limited customers and is looking at implementing Priority Moments as a means for local businesses to advertise their products directly to consumers. Darley said it would launch a platform for smaller businesses to advertise in the coming months. She added: ‘O2 customers will be able to access it and businesses will be able to advertise to the O2 network.’
Looking ahead, Darley said there would be a ‘massive focus’ on fixed-line services for SMEs. She added: ‘There’s enormous penetration there and we want to keep driving that. Customers want one bill and one line of support. Broadband is one area where business customers don’t want to use consumer broadband. It just doesn’t cut it for them as a service.’