Orange is planning its biggest ever campaign for an own-brand device when it launches its San Diego smartphone next week.
The phone, previously codenamed the Santa Clara, will go on sale from 6 June. It is available for £199.99 on prepay with a £10 top-up, with customers getting a free monthly data allowance of 250MB for 12 months.
The San Diego is also available for £15.50 per month on contract. The 24 month deal offers customers 50 any network call minutes, 50 texts and 100MB of mobile data.
The device has been built by Intel and runs Android on the Atom processor z2460. The eight-megapixel camera has a burst feature, allowing users to snap 10 photos in under a second.
The launch will be backed by a multimillion-pound advertising campaign, which will feature the Orange ninjas and run across TV, outdoor, print and online.
Orange UK director of products and devices Paul Jevons said: 'We’re proud to be working with such an exciting partner as Intel, and offering our customers the first Orange Intel-powered smartphone on the market.
'The San Diego is a great addition to our own-branded device portfolio, and is testament to our heritage in offering consumers great value innovation.'
Editor: Graeme Neill