Android increases lead across Europe

Android increases lead across Europe

Android’s share of the mobile market in the five major European economies has almost doubled in a year to 60%, new research has claimed.

Statistics from Kantar Worldpanel ComTech, for the 12 weeks to 13 May, revealed demand across the UK, Germany, France, Italy and Spain has grown dramatically since it had a 38.8% share a year ago.

Android remains the UK’s most popular OS, with a 52.5% share, up from 48.3% a year ago. Samsung dominates Android sales in the UK, with a 56% share. HTC is the second most popular Android manufacturer, with a 29% share.

The research said Europe was becoming an increasingly crucial market for BlackBerry manufacturer Research in Motion (RIM). Sales in the US fell by 43.48% during the quarter, with the company
now holding a 5.2% share. In the UK it fared better, with a 12.8% share, although sales dropped by 37.86%.

Global consumer insight director Dominic Sunnebo said: ‘A year ago, RIM sales in the big five European countries were similar to that of the US. However, over the past 12 months there has been a paradigm shift with European RIM sales now around double that of RIM in its former US stronghold – this is historically down to geographic reasons with BlackBerry being founded in Canada.’

Written by Mobile Today
Mobile Today

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