Nokia is ramping up its field team, taking on new management and additional staff in a bid to drive advocacy and sales of its Lumia smartphone portfolio.
The manufacturer has replaced Cosine, which has managed Nokia’s field team since 2009, with newcomers Retail Marketing Group (RMG) after retendering its field team agency contract. RMG saw off a number of rival bidders, including Cosine, to win the three-year deal.
Under the new management the field team has also been expanded from 20 to 25 staff as part of an intensified drive to promote products to retail and operator partners’ call centre and retail staff.
Speaking to Mobile about the new strategy, James Kitto, Nokia’s director of sales operations for Western Europe, said the changes were aimed at ‘driving the advocacy of the Lumia brand and our devices, especially in the smartphone market where the range of choice is significant’.
Kitto said RMG had been chosen in a ‘robust, open and fair’ competitive tender. He added: ‘We were particularly impressed with RMG’s levels of innovation and thought leadership and their ability to drive the sales team… They are smaller [than Cosine] but incredibly nimble, with ambition and passion and with outstanding, innovative ideas, especially in the consumer electronics space, where the agency has great experience.’
Editor Carol Millett
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