A1 Comms looks to high street growth

A1 Comms looks to high street growth

A1 Comms is continuing its drive for growth with plans to launch an online white label business next month after clinching its first deal with a major high street retailer.

The news comes in the wake of A1 Comms’ acquisition last week of Shebang’s Purple Partnership franchise business, along with 100 Go Mobile stores and Shebang’s retail website Affordablemobiles.co.uk.

Speaking to Mobile this week, A1 Comms MD Paul Sisson said the company, which owns online mobile phone retailer BuyMobilePhones.net, will announce its first white label deal with a UK high street retailer in July. He declined to reveal the retailer but said there are a number of other major white label deals in the pipeline.

Sisson projected that the white label business will boost turnover by more than 10%, or £10m, by the end of its current financial year. He said: ‘We have other third party business lined up this year providing white label solutions to retailers.’

Turning to A1 Comms’ plans for its newly acquired franchise and online retail businesses, Sisson said the addition of both businesses will take A1 Comms’ projected turnover to between £130m and £140m by the end of its 2014 financial year.

Both companies will continue trading under their respective brands of Go Mobile and Affordablemobiles.co.uk, Sisson said.

Currently, 20 of the 100 Go Mobile stores purchased by A1 Comms are not trading. Sisson said the company is planning to re-open these ‘sooner rather than later’. He added: ‘We will look to open the stores that are shut, if they are viable, so we will be looking for new franchise partners or looking to existing franchise partners to take them on.’

The company will also continue with the ongoing refurbishment programme, which has already seen 30 of its 80 stores given a revamp.

The acquisition will see around 30 staff transferred from Shebang to A1 Comms. Sisson said there are no plans to make any staff redundant and added it is on a recruitment drive to take on at least 10 sales staff to drive growth.

Editor: Carol Millett

Written by Mobile Today
Mobile Today


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