Samsung Electronics' new CEO has identified software an area for improvement in his first key speech since his appointment earlier this month.
Kwon-oh-Hyun highlighted the importance of software, calling for renewed vigour in building unique platforms and ecosystems.
He said: 'A particular focus must be given to serving new customer experience and value by strengthening soft capabilites in software, user experience, design and solutions.'
According to AFP, Kwon said success would result in Samsung staking an 'absolute lead' in the market ahead of its main rival Apple.
Samsung also recently joined the Linux Foundation, the nonprofit organisation that oversees the open source Linux operating system, indicating the Korean giant’s commitment to developing its own software in the future.
Samsung reportedly signed on as a platinum member, paying $500,000 per year in exchange for a seat on the Linux Foundation board of directors.