Samsung’s Galaxy S III is set to topple Apple’s iPhone 4S from the number one spot after sales in the UK soared by 100% in one week.
Latest figures show Samsung’s flagship device has rocketed up the smartphone sales charts, grabbing 17.7% of all smartphone sales in the week ending 28 May. Over 47,823 Galaxy S III smartphones were sold across all channels during the period.
In the same week, the Apple iPhone 4S took 20.3% of sales, representing a 2.8% rise.
This rapid rise in sales sees Samsung posing its greatest challenge yet to Apple’s position as the UK’s bestselling smartphone manufacturer.
John Strand, MD of Strand Consult, said: ‘Samsung is beginning to offer a strong alternative to the iPhone. That is related to three factors. It is a cool phone, a lot of people don’t want to be in the pocket of Apple and Samsung has been able to create hype around the product. Those three factors will be able to create a self sustaining rise in its sales.’
Neil Mawston, director at Strategy Analytics, said: ‘The Galaxy S III is a blockbuster product and combined with the price cuts Samsung has introduced to the S II, it makes for a powerful combination which will hit rivals such as HTC, Sony and LG harder than it will Apple.’
He added: ‘Samsung has learnt its strategy from Apple, which is to launch a new model, lower the price of the previous model and thereby create a virtuous circle – raising prices at one end and lowering them at the other.’