Vodafone has split its European operations into two divisions in a restructuring that sees former T-Mobile USA chief Philipp Humm appointed to run the northern and central European areas, which include the UK, Germany and the Netherlands.
Paolo Bertoluzzo, head of Vodafone Italy, will add southern Europe to his mandate, which will include Spain, Portugal and Greece.
Humm said: ‘Vodafone is a powerful brand with a strong focus on the customer coupled with a clear strategy for growth. I look forward to joining the team.’
Philipp Humm's former roles include spells as CEO and chief sales officer for T-Mobile Germany and MD for Amazon Germany and France. He also headed up the attempted sale of T-Mobile USA to AT&T, which was blocked by US regulators after they ruled it would be anti-competitive.
Humm will take responsibility for Vodafone’s strongest markets, while Bertoluzzo will face the challenge of managing the company's business in the struggling economies of Italy, Spain, Portugal, Greece, Albania and Malta.
Vodafone Group CEO Vittorio Colao said: ‘Our new regional structure will underpin our strategy focused on meeting our customers' long-term needs, and Paolo and Philipp will be strong additions to the Vodafone Group Executive Committee.’