O2 customers will be able to get exclusive and advance Nike product releases after the operator launched a new Priority Sports service with the sports company.
The deal is part of O2's Priority Moments service. Customers can download a Priority Sports app for Apple and Android devices. Among the services are free access to the Android Nike+ Running app, access to Nike events and exclusive training clubs and early access to Nike products.
O2 UK CEO Ronan Dunne said: 'Your mobile is the centre of your life. Now Priority access to your sporting passions has been added to Priority experiences in music tickets and high street shopping, all exclusively by O2 for O2 customers. We want to bring customers closer to their passions, and deliver amazing digital experiences all via their mobiles.'
Bert Hoyt, VP and general manager of Nike Western Europe, said: 'Nike understands today’s digitally connected athlete better than anyone else and the insights we gain from athletes inspire us to constantly innovate. Our latest digital innovations, in combination with Priority Sports, will allow Nike to inspire and enable 23 million O2 customers to be more active by delivering them the best sports products, services and experiences.'
Editor: Graeme Neill