Telefónica Digital has targeted ambitious revenues of €5bn by 2015 through offering new services like direct to bill payments and strategic partnerships.
The business has predicted sales will grow by 20% each year between now and 2015. Its direct to bill service is run through Facebook, Google, Microsoft and Research in Motion (RIM) and allows customers to pay for goods, particularly virtual items in Facebook games or Android apps, by adding the cost to their mobile phone bill. The digital business plans to have the service live in 14 countries by the end of the year.
Dan Rose, VP of partnerships at Facebook, said: 'Mobile payments are an important part of the business model for mobile web developers, but today the options are too complicated for users. We're excited to be working with Telefónica to implement a streamlined operator billing solution that simplifies the purchase process for their consumers and expands pricing options for mobile web developers.'
In a business update announced this morning [5 July], Telefónica Digital confirmed it had signed a wide-ranging deal with Etisalat to develop business opportunities in machine-to-machine (M2M) technology, financial services, cloud computing, eHealth, mobile advertising, and over-the-top communications.
Telefónica Digital chairman and CEO Matthew Key [pictured], said: 'We have a clear vision for Telefónica of becoming a credible leader in a range of new services beyond connectivity and we have set in place the right partnerships with key players, as well as building our own capabilities, to help us achieve this. We are already delivering growth levels well in excess of market norms and we are fast becoming materially significant to Telefónica.'
Editor: Graeme Neill