ZTE has signed a deal with Phones 4u and Virgin Media to sell its new flagship Grand X handset.
The phone goes on sale next month and is targeted at the youth market. The manufacturer has extended its deal with pop star Professor Green, who will be brand ambassador for the phone.
The device has a Nvidia Tegra 2 dual-core chipset running Android Ice Cream Sandwich and 4GB of internal memory, upgradable to 32GB with a memory card. ZTE said the 4.3-inch screen is optimised for 'high-end mobile video' and gaming.
The Grand X also has a five-megapixel camera with auto-focus and flash plus a 0.3 megapixel front-facing lens for video calling. It also has a Facetones feature that shows friends' latest social media updates and photos when they call, and comes preloaded with the Evernote app, which can be used to save voice notes, memos, photos and music.
Virgin Media will offer the phone on prepay for £189.99. It is available for free on a 24 month contract from £24 per month, or £19 for Virgin Media customers. Virgin Media director of mobile Jamie Heywood said: 'We’re enjoying a great partnership with ZTE, having already launched two handsets with them this year, and their latest phone, the Grand X, is a fantastic addition to our extensive smartphone range.'
Phones 4u has yet to reveal pricing for the handset. CCO Scott Hooton said: 'With ZTE’s Grand X handset, buyers have the best of both worlds: an amazing, high-end user experience at a cost that will be noticeably lower than handsets with similar specifications. With the Grand X, you have all the benefits of a powerful processor combined with a large, high quality screen and high-end design.'
To promote the launch, ZTE has a stand at Westfield Stratford in east London from 15 July to 11 September. He Shiyou, ZTE EVP and head of the terminals division, said: 'ZTE Grand X brings high-end mobile video and gaming within the reach of a whole new audience. It provides a world of entertainment in a single device – combining high quality and a wide range of functions for a great mobile multimedia experience.'
Editor: Graeme Neill