LSG launches UK's first insurance app

LSG launches UK's first insurance app

Mobile phone insurer Lifestyle Services Group (LSG) has launched a mobile app that allows customers to register and manage their policy details on their device.

The sister company of Phones 4u said the app is available for iOS, Android and Apple handsets. It automatically sends relevant data from the phone, including its number, IMEI, model and manufacturer, to a secure server. The app is free for customers of LSG's clients, which include high street banks and operators.

Lifestyle Services Group head of marketing Mark Read said: 'Our clients wanted a smartphone app that would allow customers a simple and straightforward way to manage their insured devices as well as engage with them directly.

'With smartphones now outselling non-smart devices by nine to one and with consumers downloading over 30 million apps every day, we are seeing a rapid growth in this area and can see this app will enhance loyalty and advocacy towards our clients’ brands.

'Being able to offer customers an app which automatically registers the phone’s details and manage their policy will make the whole insurance process easier and worry-free.'

LSG has also developed apps that can remotely lock and wipe a stolen smartphone, and backup any data on a handset.

Editor: Graeme Neill

Written by Mobile Today
Mobile Today

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