O2 has extended its Priority Moments service to small businesses, with companies now able to tailor offers to the operator's 23 million customers.
Businesses can create their own offers on a dedicated O2 dashboard site. These can range from multibuys to money saving offers. O2 conducted a trial with more than 250 small businesses across the UK to test the service. During the three-week trial, more than 135 offers were built, with the participating companies reporting an increase in footfall.
O2 business director Ben Dowd [pictured] said the proposition, which is free to use, will help businesses stay competitive and reach new customers. He said: 'Priority Moments will directly address these issues by opening up the world of mobile to some of the UK’s smallest, most exciting high street businesses, while at the same time giving O2 customers on the high street an exclusive opportunity to discover a completely new side to their local area.
'No other company in this space has the direct, loyal relationship with the customer that O2 does. It’s an utterly unique proposition and one that we believe, in the long term, has the potential to transform the way our customers do business on the UK high street.'
Since it launched Priority Moments in July last year, O2 said it had delivered more than £8m worth of savings through 3,400 offers from more than 300 high street brands.
Editor: Graeme Neill