O2 is rolling out free Wi-Fi to seven of London's busiest areas, including Piccadilly Circus and Leicester Square.
The service will be available to customers of any network and up and running by the end of July. Other areas that will benefit include Exhibition Road, High Street Kensington, Parliament Square, Trafalgar Square, Oxford Street and Regent Street.
Those wanting to use the service must register once and then they will be automatically connected. House of Fraser will be the first retailer to advertise on the O2 wifi homepage.
O2 wifi MD Gavin Franks said: 'We are proud to announce that today, we can bring O2 wifi to some of the busiest streets and squares of central London. We are now providing Londoners and visitors alike with fast, free, reliable Wi-Fi when visiting some of the busiest areas in Westminster and Kensington and Chelsea. This comes after a succession of venue announcements with partners like Costa Coffee, House of Fraser and McDonald’s. O2 wifi was launched 15 months ago and in that time we have transformed the Wi-Fi market with innovation and fresh thinking.'
Mayor of London Boris Johnson said: 'With millions of extra people coming to town for the Games, we want to ensure we showcase the capital as the best city in the world to work and visit, and the addition of free Wi-Fi to some of our most popular landmarks is crucial in helping to maintaining that reputation.'
Editor: Graeme Neill