7/31/2012 2:24:09 PM
Lebara supplying Sims to Samsung pop-up stores
MVNO Lebara has signed a deal with Samsung to provide Sim cards for the manufacturer's PIN pop-up stores during the Olympic Games.
The pop-up stores are located across London, in sites such as Westfield, Spitalfields Market, Stratford and Hyde Park. Phones 4u is managing the stores on behalf of Samsung, and is demonstrating products from the Korean manufacturer.
Lebara UK MD Russell Atkinson said: 'We are delighted to be collaborating with Samsung and Phones 4u on the pop-up PIN stores. There is a strong commercial case for leading brands to work together over this historic London summer, which represents a once-in-a-lifetime opportunity for both the retail and technology industries. By having a presence in London hotspots during this period we will be able to offer both tourists and athletes the opportunity of great rates to call family and friends back home.'
Editor: Graeme Neill