A host of technology firms including Vodafone have announced new ventures in the Government's Tech City project.
Vodafone says it will bring its expertise in helping innovative start-up businesses in the digital hub and plans to have it up and running towards the end of the year.
The new centre is aiming to provide innovative businesses in the mobile internet and creative media industries with technical expertise, potential financial assistance, logistical support and access to more than 400 million Vodafone customers across more than 30 countries worldwide.
Vodafone says its decision to locate a new technology and incubation centre in Tech City builds on the success of Vodafone xone, which opened in Silicon Valley a year ago.
According to Vodafone, it offers companies support from a team of professionals whose expertise spans business development, network and device architecture, consumer electronics, payment and billing mechanisms, data analytics and content delivery.
Trade and Investment Minister Lord Green said: 'I warmly welcome Vodafone’s plans to open a technology lab and incubation centre in London’s Tech City.
'This announcement is an excellent reflection of Tech City’s success as a thriving hub of innovative technology companies, combined with ready access to Europe’s largest venture capital community.
'With the world's spotlight on the UK this summer, we are working hard through the British Business Embassy programme to help technology companies capitalise on the unique opportunity we have in 2012 to secure new trade and investment.'
Vodafone Group research and development director Siavash Alamouti said: 'Vodafone is delighted to confirm its intention to set up a new R&D and incubation centre in Tech City. This exciting new centre will build on our existing Vodafone xone facility in Silicon Valley, giving cutting-edge British high tech start-ups access to the expertise and global reach of Britain’s largest ICT company.
'We believe that the great talent, entrepreneurial spirit and wealth of start-up companies, in both the mobile internet and creative media industries, that are to be found in East London, make Tech City a great location for this centre.'