7/3/2006 2:59:00 PM
O2 offers Disney downloads
O2 has struck a deal with Disney to promote the upcoming pirates of the Caribbean film to its customers.
O2 users will have exclusive access to pirate-themed content such as videos, images, ringtones and games featuring the characters from the film. New or upgrading O2 customers who buy a Samsung handset will also have a chance to win a trip to the Caribbean. The deal will be promoted in stores with banners and themed point of sale.
The deal is the first to be struck by O2 and Disney. The operator is hoping that the promotion will help boost use of its O2 Active and I-Mode web portals as well as sales of its range of Samsung handsets like the exclusive Z320i, S400i and S500i.