Bradley Wiggins storming to victory in the men's individual time trial led to the highest amount of data being carried across Vodafone's network, the operator has revealed.
Vodafone said Wiggins' performance on 1 August marked a new record for data at the operator, beating previous landmarks for peak data flow during last year's Royal Wedding or New Year's Eve 2011. The network handled on average 15% more data than usual during the 16-day Games, hitting 25% on its busiest days.
Another record was broken just after Usain Bolt won the gold medal in the 200m final on Thursday (9 August), with Vodafone hitting an all-time high for the amount of data being used to stream videos across its network.
The operator said the data used by customers across the Olympic Park accounted for an average of 10% of total data consumption within the M25. Around one in 10 of all calls and texts in the Greater London area were carried to and from mobiles within the site. Visits to Twitter – across its website, dedicated app and third party apps – were up by nearly a quarter and data traffic to and from the micro-blogging site was up by almost 20%, hitting an all-time high during last night's (12 August) closing ceremony.
A spokesperson for the operator said: 'Vodafone UK has seen records broken on its network over the past 17 days as the British public has enjoyed the first truly mobile Olympiad. Millions were glued to their smartphones during the Games, sharing the highlights on social networking sites, checking results and watching the action live – even while they were spectating at other events.'
Editor: Graeme Neill
Photo credit: Mostly Dans