Panasonic reviewing smartphone strategy

Panasonic reviewing smartphone strategy

Panasonic may never release its Eluga handset in the UK, with the Japanese manufacturer launching a review of its embryonic European smartphone strategy.

The flagship Eluga smartphone was launched in Germany and Italy after being unveiled the week before Februrary's Mobile World Congress in Barcelona. It marked the Japanese electronics company's first release in the European phone market since 2005.

However, in a statement, a Panasonic spokesperson said: 'As part of sound business practice, Panasonic continually reviews and develops its market plans and product offerings to ensure the fit is right for both its customers and the business. Panasonic markets the Eluga smartphone to consumers in Germany and Italy and does currently not have any plans to change this.

'Any further plans for the smartphone market are yet to be confirmed and at this stage, we have nothing further to report.'

Panasonic had ambitious plans to grab a share of the European smartphone market. When it announced it was targeting the region with its first phone since 2005, it predicted smartphones sales of 1.5 million during 2012. It aimed to sell 15 million devices globally, with almost half of these coming from its native Japan.

However, the manufacturer has been suffering financially, posting its first profit for six quarters in July.

Written by Mobile Today
Mobile Today


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