Carphone Warehouse staff are launching a fresh push on a mobile checkout app it trialled last year, with them personally introducing customers to the service.
The staff will target an estimated 3.5m customers with the Carphone Warehouse Mobile Checkout. It is powered by the mobile checkout app SimplyTap, which Carphone had been trialling instore since last year.
Customers can shop from an in-app marketplace or scan codes or images instore. Other retailers that use SimplyTap include the likes of HMV, Thorntons, Pretty Green, Daily Mail Shop and Universal Music.
Andrew Harrison, CEO of Carphone Warehouse said:'There is no doubt that mobile is changing the way that people search for and buy products. We know consumers and retailers alike want to take advantage of mobile payments.
'Ofcom recently confirmed that 31% of smartphone users have used their devices to take photos of a product and 21% already scan bar codes.
'Forward thinking retailers are already capitalising on this by installing Wi-Fi networks and launching specific apps. Carphone Warehouse is at the forefront of innovation to create a better mobile payments experience.'