Sim-only contracts up 25% at Carphone as consumers wait on new devices

Sim-only contracts up 25% at Carphone as consumers wait on new devices

Sim-only contract sales at Carphone Warehouse have increased by more than a quarter as customers await major phone releases, such as the forthcoming new iPhone, this autumn.

The high street retailer said sales of Sim-only contracts rose 26.5% during the six months of this year, compared to 2011. It attributed the rise to a busy end of the year, with the latest iPhone set to launch alongside the next generation of Windows Phone devices. New research from Gartner, released this morning, showed the global mobile market fell 2.3% as consumers opt to postpone upgrades.

Carphone Warehouse CCO Graham Stapleton said: 'There are a number of significant handset announcements expected within the next few months and we think our customers are anticipating these. This is clearly a growing trend as many customers are opting for Sim-only deals in order to save money whilst waiting for the handset of their choice to come to market.'

Stapleton (pictured) said he expected a 'flurry' of new long-term contracts to be signed once the new devices comes to market: 'It’s already been a very exciting year for the mobile phone industry, the launch of the record breaking Samsung Galaxy S III in May was a particular highlight, but there are many more big launches still to come; other major products are expected before the end of the year. 2012 could define the smartphone market for years to come.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today


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