Everything Everywhere to grow its MVNO offer

Everything Everywhere to grow its MVNO offer

Everything Everywhere is looking to swell its MVNO portfolio by a quarter in the next year following its recent deal with Atmovia.

The operator currently has 24 MVNOs, including Virgin Mobile and China Mobile, which service a total of 5.5 million customers. Speaking to Mobile, Marc Overton, Everything Everywhere’s VP for wholesale and M2M, said there was an opportunity for new supermarket, ethnic, b2b and machine-to-machine (M2M) MVNOs to enter the market. He said: ‘The MVNO market is not about cheap pay-as-you-go Sim cards anymore.’

The operator already has a deal in place with MVNA Transatel, but Overton said the Atmovia partnership gives it greater scale. He added: ‘Looking at the key benefits of Atmovia, they have a solid platform to hold seven million subscribers. It isn’t technology for small or medium-sized opportunities, it’s for significant operations. The difference with Transatel is in terms of scale. Transatel is a platform that is closer to holding one million subscribers.’

In future, targeted MVNOs with a smaller number of customers will use the Transatel platform for ‘less demanding’ services, while larger companies will use Atmovia’s service. Overton said: ‘I think there’s a great degree of growth with b2b, a good degree within ethnic MVNOs and then there is the likes of the supermarket sector, which is really interesting. The platform will be used by the big organisations with huge customer bases. Technology has become increasingly important to them.’

Overton (pictured) said new tariffs and services would be available to customers within 10 minutes of being uploaded. Companies will also have access to greater customer relationship management (CRM) tools.

He added: ‘It gives us a level of features and capabilities around CRM and building tariffs and propositions that is really exciting. It’s especially good in this space where you need flexible propositions in prepay or postpay.’

Overton said he expected the number of MVNOs that operate across the joint Orange and T-Mobile networks to increase to 30 within the next 12 months. However, he revealed that the operator could take on around four ‘lucrative’ MVNOs or as many as eight but with fewer customers.

He said: ‘I think size may not be the best metric. There are attractive opportunities where some really high value businesses can be created… It’s about new innovative propositions. It’s a great thing to offer partners without them having to build a core network themselves.’

Written by Mobile Today
Mobile Today


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