Virgin gets almost half a million people online underground during Olympics

Virgin gets almost half a million people online underground during Olympics

More than eight million tweets, Facebook posts, emails and webpage visits were delivered by Virgin Media's Wi-Fi service on the London Underground, the company has said.

The Wi-Fi service was launched at the beginning of the summer and is now available in 72 stations. Its busiest day was 1 August, when Team GB won its first medals thanks to the exploits of Helen Glover and Heather Stanning in the rowing, and Bradley Wiggins in the cycling. Virgin Media said the busiest stations were Stratford, North Greenwich, West Ham, Covent Garden, Canning Town and Waterloo. A total of 443,000 people went online during the Games.

The company is offering free Wi-Fi until after the Paralympic Games, when a free portal featuring travel information, updates and news will be available to all customers. Customers can then pay to sign up to a full Wi-Fi service.

Gareth Powell, London Underground's director of strategy and service development, said: 'Wi-Fi at Tube stations helped keep everyone moving and entertained throughout the Games with up-to-the-minute travel information and journey planners at their fingertips. It’s proving to be a great service and we expect it to be very popular during the Paralympics too. We look forward to continuing the rollout and connecting up to 120 London Underground stations by the end of the year.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today


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