The battle to find which company has the best product knowledge in the mobile industry is well and truly underway.
Hundreds of retail staff are already taking part in Product Mastermind, our new product knowledge competition. The first test results are coming through, showing O2 has made a storming start and is currently leading, closely followed by Three Retail.
|2. Three Retail
|4. Phones 4u
|6. Tesco Phone
David Nunn, editor in chief of Mobile, commented: 'Right now we're looking for four champions to represent each company in the knock out stages. But their colleagues have a crucial role to play to. As they stay up to date with product information and take simple knowledge tests, they will earn points that unlock extra questions for their team, enhancing their chance of winning.
'Right now, O2 and Three and scoring highest in the knowledge tests, but Phones 4u and Tesco have unlocked most bonus questions.
'There is still a long way to go, but congratulations to O2 and Three for making a strong start.'
Product Mastermind is being run by ISellMobile.co.uk in association with Samsung.
Product Mastermind is open to all retail and call centre staff and there is still plenty of time to enter. Find out more here.