Nokia has signed a deal with speaker maker Harman to develop an exclusive range of JBL wireless speakers for its Lumia handsets.
The first product from the partnership, the JBL PlayUp Portable Wireless Speaker for Nokia, will be released by the end of the year, priced €149. The two companies said they will produce a range of speakers that can connect to Lumia phones using Bluetooth, or forthcoming devices via NFC.
The PlayUp Portable was unveiled yesterday (29 August) at IFA in Berlin. It will come in cyan, white and black and provides more than 10 hours of continuous music on a single battery charge. It has a maximum output of 89 decibels, which the companies said makes it suitable for outdoor and indoor use.
Hans Henrik Lund, VP and head of Nokia Gear, said: 'The JBL PlayUp Portable Wireless Speaker for Nokia is testimony to our long-term strategy of working with the industry's best to create unbeatable products for consumers. With our joint passion for innovation and technology, Nokia and JBL have created a portable speaker for people who really love music and take it with them wherever they go.'
Sachin Lawande, executive VP of Harman and co-president of Harman Lifetsyle and Infotainment, said: 'As Harman seeks to further collaborate with mobile leaders to bring next generation connectivity technologies to the home and the automobile, working with industry pioneer Nokia provides a tremendous opportunity to expand our own value sets and bring to market unique audio products that meet today's demand for uninterrupted consumer connectivity. Audio is an increasingly mobile experience, following consumers everywhere they go. Developing technologies for wireless portable audio meets the ever-growing demand for immediate and easy accessibility.'
Editor: Graeme Neill