Carphone promotes Sam Tyrer to retail director

Carphone promotes Sam Tyrer to retail director

Carphone Warehouse has promoted Sam Tyrer, formerly its MD for online solutions, to retail director.

She will take up her new role in early September and replaces Anthony Hemmerdinger, who left the retailer last month. Tyrer will have overall responsibility for the retailer's 794 store network and its contact centres.

Carphone Warehouse UK & Ireland MD Matt Stringer said: 'I am delighted to announce the appointment of Sam Tyrer as the new UK retail director. Sam is an experienced retailer with a sharp sense of commerciality. She possesses an admirable empathetic and collaborative management style. She is a tenacious operator, who has delivered some impressive and difficult changes in recent times such as the move of to Loughborough.'

Tyrer joined Carphone Warehouse in 2007 as customer and stores director. She said of her appointment: 'I am delighted to have been appointed to the role of retail director and am genuinely excited and looking forward to working with my talented teams to ensure that Carphone Warehouse gives every one of our customers the very best possible experience.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today


Sam is good and will make a real difference, if she is allowed to and isnt bullied in to doing stuff that feels wrong by Andrew and Graham.
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