Affordable handsets attract consumers as they await new smartphones

Affordable handsets attract consumers as they await new smartphones

Customers are opting for affordable handsets as they wait for autumn big-hitters such as the forthcoming iPhone.

Samsung's Galaxy S III remains the UK's most popular handset, according to uSwitch's Mobile Tracker for August, which follows sales and live searches. Apple's iPhone 4S 16GB was in second place, replacing the Samsung Galaxy S II, which dropped to third.

The two new entries in the top 10 were the BlackBerry Curve 9320, which was up eight places to number six, and the Samsung Galaxy Ace 2, up seven places to number eight. The comparison site said their entry into the top 10 showed 'there is still a strong appetite for affordable handsets', with both devices available on contracts for under £16 per month.

However, uSwitch's Ernest Doku said consumers were waiting on the devices revealed at last week's IFA, which included new Samsung and Sony smartphones, as well as forthcoming Windows Phone 8 handsets and the new iPhone. Doku added: 'There is excitement in the air for smartphone fans as the summer draws an end. Autumn will see the emergence of dozens of new handsets as mobile manufacturers bid to be Christmas number one. The smartphone market in August has been in limbo as consumers wait to hear what will be on offer in the next couple of months.

'In light of no new and flashy releases in August, one of the faithful stalwarts of the mobile scene, BlackBerry, has been able to make its return to the top 10, thanks to discounted deals and a loyalty to features such as the eminently excellent BlackBerry Messenger.

'Until the new smartphones being unveiled in Berlin right now go on sale we will have to wait and see if the onset of the cold weather will bring with it a new handset to topple Samsung and Apple from the podium.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today

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