Almost seven out of 10 iPhone owners are set to buy the latest version of the device as excitement builds ahead of next week's rumoured launch.
A survey by YouGov found 18% of the population was spontaneously aware that Apple is set to launch a new device. When prompted, this increased to 30%. The report revealed that 21% of the UK would consider buying the new device, while 67% of current iPhone owners said they would buy the handset at some point.
While Apple has stayed characteristically cagey about the features, 67% of current iPhone owners said they thought it would have a longer battery life, 63% thought it would have a larger screen, 44% expect a UK-specific version of Siri and 34% predicted it would have NFC and mobile payment capabilities. Across the entire UK, 45% felt the device would have a larger screen, 37% expected a better battery, 24% tipped NFC features and 23% predicted it would have a UK-specific version of Siri.
The report was the first in a series of YouGov surveys charting consumer perceptions and reactions to the new iPhone. Associate director Russell Feldman said: 'It’s clear that a high proportion of the general public are aware and interested that Apple is launching a new product, and that they have fairly high expectations that the iPhone 5 will be a big improvement over the current 4S model. This is especially true for those who are already iPhone owners, who are expecting the iPhone 5 will have a longer battery life, 4G capabilities, NFC and mobile payment capabilities, and a larger screen. It will be very interesting to see what Apple comes out with on Wednesday, because they clearly have a lot to live up to in terms of consumer expectations.'
Editor: Graeme Neill