Telefónica Digital has appointed former Deutsche Telekom executive Ingo Schneider as its director of m-commerce and joint ventures.
He will be based in Germany and have responsibility for identifying joint ventures and new business model opportunities to add to its advertising and m-commerce business. Last week, Telefónica's mobile payments joint venture with EE and Vodafone, dubbed 'Project Oscar', was given the green light by the European Commission. Schneider will work with Telefónica's global teams, which have begun rolling out mobile wallet services such as the UK's O2 Wallet, to develop advertising opportunities for the likes of coupons and vouchers.
Shaun Gregory, director of advertising at Telefónica Digital, said: '[Ingo Schneider] will play a crucial role in identifying the joint ventures and partnerships that will benefit our vast global ecosystem of subscribers, as well as overcoming some of the local ecosystem challenges that exist. Ingo will therefore be perfectly positioned to help us continue our expansion in Europe, Latin America and other key markets outside of current Telefónica territories.'
Schneider said: 'Telefónica Digital is ideally placed to help brands exploit the advertising opportunities presented by an increasingly joined-up digital ecosystem. In this new role I look forward to taking advantage of the business potential of the convergence of over-the-top and classical carrier assets, building a network of relevant partners across various industries, and delivering truly unique opportunities to our customers.'
At Deutsche Telekom, Schneider was VP of access management, working on e-care and e-sales, apps and mobile billing across the operator's European markets. He was previously at T-Mobile where he held roles including VP of consumer marketing and VP of group strategy.
Editor: Graeme Neill