Operators reveal iPhone 5 pricing strategies

Operators reveal iPhone 5 pricing strategies

Pre-orders for the Apple iPhone 5 go live today (14 September) with Orange, T-Mobile, Vodafone, Three and O2 revealing their pricing strategies ahead of the iPhone 5’s UK release on 21 September.

The new iPhone 5 from O2 will be available on 24 month tariffs. The ‘On & On’ tariffs start at £36 per month for a 16GB iPhone 5 with unlimited texts, call and 1GB of data plus a down payment of £99. O2 is also offering the 16GB iPhone 5 for free on a 24 month contract which includes unlimited calls and texts and 1GB of data for £46 per month.

T-Mobile is offering the 16GB iPhone 5 on The Full Monty tariff on a 24 month contract. For £36 per month customers get unlimited internet usage, texts and calls with upfront costs starting at £109 for the 16GB version.

T-Mobile customers can also get the iPhone free on a 24 month contract. The 16GB  iPhone 5 costs £45 per month with 1,200 minutes, unlimited texts and 750 MB of data.

Orange prices for the 16GB iPhone 5 start at £36 per month on a 24 month contract. The deal, which falls under The Works tariff, includes 1GB of data, unlimited calls and texts and a down payment of £109.99.

Orange customers can get the 16GB iPhone 5 for free by paying £51 per month on a 24 month deal which includes unlimited data, call and texts.

Vodafone has also released details of its pricing policy, offering the 16GB iPhone 5 for free on a 24 month contract under its Red plan. The deal includes unlimited talk and texts and 2GB of data.

Meanwhile, Three’s customers can get the 16GB iPhone 5 for free with a monthly payment of £45 on a 24 month contract. The deal includes 2,000 free minutes on any network, 5,000 free calls on the same network, 5,000 texts and unlimited data.

Three is also offering the 16GB  iPhone 5 for free on a £49.99 per month contract over two years. This includes 2,000 minutes of calls on any network, 5,000 texts and unlimited data.

Orange and T-Mobile iPhone 5 customers wanting  to upgrade to the operator's EE 4G service once it launches will not be charged for breaking their contract early,  so long as they move to an equivalent priced and length plan on EE, according to an EE spokeswoman. 

 

Written by Mobile Today
Mobile Today

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