9/17/2012 10:26:34 AM
Global smartphone sales hit 650 million, driven by camera and video technology
The global smartphone market has increased by 50% during the past 12 months, with 650 million devices sold worldwide.
New research from GfK said the trend towards higher-end smartphones is continuing, with 80% of devices costing more than €150. This trend is accelerating in developing countries, where sales have been boosted by a burgeoning middle class and increased purchasing power. For example, in Latin America, one in five devices purchased this year was a smartphone, compared to one in seven in 2011.
Smartphones' domination means around 80% of devices sold worldwide have a built-in camera and the quality of that technology is increasing. Phones with a five-megapixel camera or greater had a 27% share during the first half of 2012, compared to 17% this time last year. Similarly, the ability to film high definition video is also becoming an increasingly common feature on smartphones. The research said: 'In Europe, the region which is leading the world, during the second quarter of 2012, one in six smartphones had this technology. A year earlier, its share was still under 3%.'
Editor: Graeme Neill