Apple has smashed through the two million pre-order mark within 24 hours of the iPhone 5 going on sale.
The pre-orders more than double the previous record of one million for the iPhone 4S, which launched last year. Apple said that while the 'majority' of pre-orders will be supplied to customers on 21 September, when the device first goes on sale, 'many' customers will have to wait until October to get their hands on the phone.
Customers have already started queuing to buy the iPhone 5 on Friday. It will go on sale at 34 Apple stores across the UK, as well as from other retailers and operators. Each customer who buys an iPhone 5 from an Apple store will get a free Personal Setup service, where a member of retail staff will set up their email and show them apps from the App Store. The cheapest iPhone 5, the 16GB model, will be priced £529.
On 28 September, Apple will roll out the iPhone 5 to another 22 countries, including Austria, Ireland and Spain.
Apple's senior VP of worldwide marketing Philip Schiller said: 'iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal. iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.'
Editor: Graeme Neill