6/1/2007 4:17:00 PM
Parrot quadruples Carphone outlets
Car kit manufacturer Parrot has quadrupled its presence in The Carphone Warehouse with a new in-car speakerphone product.
The Minikit will be available in 800 Carphone outlets, taking Parrot into the whole Carphone portfolio for the first time. The Minikit is backed by a co-branded radio and poster campaign.
Chris Roberts, country director of Parrot said: 'This major announcement with The Carphone Warehouse illustrates the rising awareness of our great range of wireless mobile accessories in the channel and among UK consumers.'
Duncan Pickering, head of in-car solutions at Carphone said: 'The Parrot Minikit is a great product and particularly with the recent changes in driving legislation will be very popular with our customers. It's compact and easy to use and we're very excited about the rest of Parrot's range. We're in discussions to further expand the Parrot offering in Carphone stores.'
The device launches today at £49.99.