Tech Data Mobile has released its new logo (pictured) following a rebranding which saw mobile and accessories distributor Brightstar Europe relaunched as Tech Data Mobile.
The move follows Tech Data Corporation’s purchase of Brightstar Corporation’s share of Brightstar Europe last month for £106m. Brightstar Europe was a joint venture created by the two companies in 2007.
Under its new banner the mobile distributor will use the muscle of parent group Tech Data Corporation to grow its mobile and accessories business, leveraging Tech Data Corporation’s position as a major IT distributor with over 17,500 IT resellers.
The company also plans to develop new services and propositions and pursue an aggressive acquisition strategy in the UK and Europe.
Jim Michel, Tech Data Mobile MD for UK and Ireland, said Tech Data Mobile would play a major role in Tech Data Corporation’s diversification strategy.
‘We will be able to leverage the relationships already in place with the various specialist divisions and Computer 2000, assisting us in increasing our marketshare of the channel and establish Tech Data Mobile as the leading mobile distributor in the UK and Europe.’
Michel added that Tech Data Mobile was ideally situated to take advantage of the converging IT and mobile markets backed by the strength of Tech Data Corporation.
Rod Millar will continue to lead the company, taking the title of president of Tech Data Mobile.