Daisy Distribution has launched a new incentive scheme for its O2 partners, offering their customers an iPad if their landline is cheaper than a corresponding ISDN tariff.
The O2 Landline Bill Challenge kicks off on Monday and runs until 30 November. As part of the scheme, any customer who submits a bill for analysis will be entered into a prize draw for a chance to win £1,000 worth of holiday vouchers. The offer is open to customers withl an IDSN 2 or ISDN 30 landline estate with more than 10 channels. The distributor will provide marketing material for the promotion.
Julien Parven, marketing director at Daisy Distribution, said: 'The aim of this exercise is to help our partners to realise the revenue available from their existing customer base by creating a simple and compelling incentive for customers to submit landline bills for analysis. Once the bills are received, all the tariff and usage analysis is completed for the partner using Daisy Distribution’s connections, leaving the partner to concentrate on closing the sale.
'We are confident that in over 90% of cases we can show customers a significant saving on their existing landline estate by switching to the O2 model. And as a result, bring further benefit to the partner by way of the commission and revenue opportunity, without sharing the exposure of any liability to the cost of the iPads with them.'
Editor: Graeme Neill