Apple CEO Tim Cook has apologised for the iOS 6 maps furore, recommending consumers opt for rivals Nokia and Bing's services as the manufacturer works to improve the much derided product.
There were a multitude of complaints about the product, which replaced Google Maps as the native maps application on the iPhone and iPad. Consumers complained about locations being out of date and the satellite imagery looking stretched and 'melted' in some cases. A blog making fun of the new product, theamazingios6maps.tumblr.com, was quickly set up after its launch.
In a letter posted on the Apple website, CEO Tim Cook said: 'At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.'
He said he was committed to improving the service and recommended using alternative apps such as Bing, MapQuest and Waze from the App Store in the meantime. Google Maps is no longer available from the App Store but can be viewed through the web.
Cook added: 'Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.'
In just over a week since iOS 6 was launched, Cook said more than 100 million devices are using Maps, which have had nearly half a billion searches for locations.
Editor: Graeme Neill