EE will launch its 4G service on 30 October in 10 cities across the UK, the operator has confirmed.
The operator said the 4G service would offer speeds at typically five times that of current 3G. Among the launch devices will be the iPhone 5, Samsung Galaxy S III LTE, Nokia Lumia 920, Nokia Lumia 820, HTC One XL and the Huawei Ascend P1 LTE.
No pricing has been confirmed for 4G contracts. The operator has previously said it wants to make it as easy as possible for Orange and T-Mobile customers to access 4G. Chief sales officer Marc Allera said customers will place a 'value' on the service. EE will also rebrand its entire Orange, T-Mobile and Everything Everywhere store portfolio as EE.
EE CEO Olaf Swantee [pictured] said: 'We are delighted to announce that the official launch of our new customer brand, EE, offering the UK’s first superfast mobile 4G and fibre broadband service, will take place on the 30 October 2012.
'This is a significant milestone for the United Kingdom, and for the people and businesses of our country who will now be able to enjoy the huge advantages of superfast 4G technology for the first time.
'We are very proud to be pioneering, innovating and leading our industry in launching 4G for our nation through our new EE brand.'
The operator will become the first UK network to launch a next generation service. Last night, the government brokered an agreement to speed up the 4G auction process and avoid any legal action to derail the rollout. EE's rivals are expected to launch their own 4G services from spring 2013 onwards.
Editor: Graeme Neill