O2 has launched its free Wi-Fi service into 389 Fuller's pubs across the UK.
Like O2's other Wi-Fi partnerships, with the likes of Debenhams, Costa Coffee and McDonalds, it is open to all mobile users and not just O2 customers. After signing up once, users will be automatically connected when they enter any Fuller's pub or other O2 Wi-Fi hotspot.
Gavin Franks, MD of O2 WiFi, said: 'We are really excited to be rolling out our Wi-Fi across the entire Fuller’s estate. Pubs are the social hubs of communities and this partnership will enable people to connect to the internet and each other, in pubs across the UK. To date, people have gathered around the pub’s communal screen to be entertained and informed. More and more, that role is being filled by the screen in our hand or on our table.
'Our Wi-Fi connectivity is fast and reliable so people will be able to use their small screen to get the information they want. We are proud to add the name of Fuller’s to the other premium announcements this year including Costa Coffee, McDonalds and Debenhams. This means that we will be deploying thousands of new hotspots in 2012.'
Editor: Graeme Neill