Samsung was the big winner at the 12th Mobile Choice Consumer Awards 2012, with the Galaxy SIII manufacturer walking away with four prizes, including manufacturer of the year.
At a gala event held at 8 Northumberland Avenue in central London last night, Three was awarded the best high street retailer prize and Vodafone was crowned best network.
The shortlists for each of the 16 prizes were drafted up by votes from more than 26,500 smartphone aficionados, with the winners picked by an expert panel comprising the Mobile Choice team and technology journalists from the specialist and national press. The five retail and operator categories were 100% reader voted.
Samsung’s Galaxy SIII was voted phone of the year, beating strong competition from the Apple iPhone 4S, HTC One X, Nokia Lumia 800 and Sony Xperia S. The flagship Samsung handset sold 20m units within 100 days since launch and has received unanimous praise since it went on sale. The Galaxy SIII won the best media phone category.
The Korean electronics company also won most innovative device for its Samsung Galaxy Note. Dubbed a ‘phablet’, the device has been a surprise hit and features a S-Pen for use on the conventional touchscreen interface.
Nokia and HTC were also winners on the night, with the Finnish giant’s first Windows Phone, the Lumia 800, winning the best design category and its 808 PureView clinching the best camera phone prize. HTC’s One X was popular among Twitter and Facebook fans, with it winning the best handset for social networking, as well as the best video phone.
In other manufacturer categories, Sony won best value phone for its Xperia U and Apple’s new iPad won the best tablet.
Vodafone was the big winner in the operator categories. As well as winning best network, it also was voted as having the best in-store customer experience. However, it was Three who won the best high street retailer category, beating Carphone Warehouse, O2, Phones 4u and Vodafone in one of the most keenly contested prizes of the evening.
Mobile Choice editor Natasha Stokes said: ‘Readers have had a bigger say than ever before on what’s been our most exciting line-up of superphones and super tablets – and this year, our 100% reader-voted operator and retailer awards truly reflect the UK landscape.’
The reader survey revealed how popular Android is among Mobile Choice readers, more than 55% of respondents said their phones run on the Google operating system.
One in five of those surveyed were fans of Apple’s iOS. However, the OS wars are set to get even more keenly contested as 43% of readers said they were considering switching operating system when they come to buy their next smartphone.