Brightstar Corp has acquired recycling firm Mobile Phone Xchange (MPX).
The move, announced last week, comes as Brightstar continues to look at buying a UK distributor as part of its plans to expand into Europe. Names in the frame have included 20:20 Mobile and Data Select.
Brightstar said the acquisition of MPX will allow it to offer mobile operators and retailers a fully integrated, scalable technology platform that helps drive up revenues and reduce churn and MPX has recycling deals with a number of European operators and more than 450 retail outlets in Europe.
Marcelo Claure, CEO of Brightstar Corp, said: 'Buy-back and trade in programs allow operators to reduce device subsidies – with like-new devices – and reduce churn with instant in-store payment or credit for trade-ins that typically result in a new device purchase with a renewed contract.
'It’s an all-around win, with cashback value to the consumer and upsell value to the seller; and at the same time, it helps reduce e-waste.’
Brightstar has embarked on an expansion drive in the UK and Europe after selling its 50% share of Brightstar Europe to joint venture partner Tech Data last month for £102m.