Brightstar acquires recycling firm Mobile Phone Xchange

Brightstar acquires recycling firm Mobile Phone Xchange

Brightstar Corp has acquired recycling firm Mobile Phone Xchange (MPX).

The move, announced last week, comes as Brightstar continues to look at buying a UK distributor as part of its plans to expand into Europe. Names in the frame have included 20:20 Mobile and Data Select.

Brightstar said the acquisition of MPX will allow it to offer mobile operators and retailers a fully integrated, scalable technology platform that helps drive up revenues and reduce churn and MPX has recycling deals with a number of European operators and more than 450 retail outlets in Europe.

Marcelo Claure, CEO of Brightstar Corp, said: 'Buy-back and trade in programs allow operators to reduce device subsidies – with like-new devices – and reduce churn with instant in-store payment or credit for trade-ins that typically result in a new device purchase with a renewed contract.

'It’s an all-around win, with cashback value to the consumer and upsell value to the seller; and at the same time, it helps reduce e-waste.’

Brightstar has embarked on an expansion drive in the UK and Europe after selling its 50% share of Brightstar Europe to joint venture partner Tech Data last month for £102m.

Written by Mobile Today
Mobile Today

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