Sony Mobile is on a mission to educate consumers about the One-touch technology on its Xperia smartphones.
The manufacturer is launching Xperia Face Off - a multiplayer One-touch sharing game in which players drive remote control cars mounted with Xperia T and Xperia S smartphones around a specially built arena.
The game features pinball-style obstacles and a skate park-style terrain filled with NFC-enabled Sony devices including Xperia T Smartphones and Sony speakers.
From this week the game is available to play online and open to the public in the Truman Brewery in Shoreditch, London for three consecutive weekends. Players can try to win a variety of Sony prizes including an all expenses paid trip to Las Vegas.
The game allows players to take control of real phones both in person and online via www.sonymobile.com/xperiafaceoff, giving them the chance to test drive the One-touch experience and learn about the technology.
The online game invites players to upload their Facebook profile picture, which then appears on one of the Xperia cars. They are then able to see their car and drive it around the specially built One-touch sharing arena. The aim of the game is for players to share their picture by driving over target Xperia handsets embedded within the arena.
Players compete against each other to transfer their picture as many times as possible and earn bonus points by sharing a music track with Sony speakers in the arena, all whilst manoeuvering their Xperia car and avoiding other players.
This is the latest arm of Sony’s ‘Made Of Imagination’ campaign which saw dubstep producer and DJ Benga launching an NFC based sharing campaign for Xperia smartphones.
The marketing campaign is aimed at helping customers understand the Xperia smartphones’ One-touch sharing feature. One-touch sharing uses NFC technology allowing consumers to share pictures, music and other content between handsets and devices with a single touch.
Catherine Cherry, marketing director, North West Europe, said: ‘We wanted to show consumers the ease of One-touch sharing in an interactive, but most of all fun, way. Although it’s a technology that is initially difficult to describe, it instantly makes sense when you use it or see it in action.
'This continues our efforts this year to engage with consumers in new ways, including interactive NFC 6-sheet adverts, unique-to-UK sound showers and a partnership with dubstep producer Benga to name but a few.'
Editor: Carol Millett