EE has revealed its 4G tariffs, with new customers able to sign up to the service on contracts priced between £36 and £58 per month.
The service launches in 10 cities on 30 October and offers speeds of up to five times 3G. The operator will change the facades of its Orange and T-Mobile stores to EE on 30 October. EE is offering a range of 4G handsets, including the iPhone 5, Samsung Galaxy S III and forthcoming Nokia Lumia 920.
EE is offering unlimited calls and texts as part of the plan and data controls will alert customers when they are reaching their monthly limit. When they hit their limit, they can choose to buy a data add-on or wait until their next bill starts. For an extra £5 per month, they can make calls and send texts in 15 overseas countries for no extra cost.
As well as the 4G service, EE is launching a new fibre broadband service, which it said would offer speeds of up to 10 times faster than the UK average. Plans start from £15 per month, in addition to a £50 connection fee, with off-peak calls and a free BrightBox router included. EE's 4G customers will save £5 per month when taking the broadband service in addition to their phone plan.
The operator has previously said it would make it easy for existing customers to upgrade to a 4G contract. Orange and T-Mobile customers in the first six months of their contract can upgrade their iPhone 4S, Samsung Galaxy S III, HTC One X to a 4G handset for a £99 fee. Other customers will need to pay a charge according to how long is left on their contract, how long they have been with the operator and their current handset.
Olaf Swantee, EE CEO, said: 'We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and Fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support.
'Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.'
Small business customers will have access to unlimited calls and texts plans starting from £35 per month, excluding VAT with a 1GB data allowance. They can also buy a Sharer Plan, which allows sharing of data across all users and devices within their business, plus inclusive calls to colleagues and landlines.
Medium-sized, public sector and corporate customers will have access to a range of 4G plans from an additional £3 per month on top of their bill, as well as services such as security and app development. EE is also offering data share plans for these customers plus reduced out of bundle data rates and spending caps. Swantee said: 'UK businesses havs shown considerable interest since our 4G launch intentions were announced. We hope that our new 4G plans and services will make us the most exciting digital communications business partner to work with in the UK.'
Among its other new services are EE Film, which provides two for one cinema tickets, listings, trailer and film streaming or downloads, Clone Phone, a secure backup of contacts, calendar and photos, and Repair and Loan Phone, which gives customers a replacement device when it is being repaired.
The launch of its next generation service will be promoted with a multi-million pound marketing campaign. EE is planning to roll out its 4G service to 16 cities by the end of the year and cover 98% of the population with outdoor coverage by the end of 2014.
Editor: Graeme Neill