Telefónica Digital has bought video communications company TokBox, as it bids to add live video to its list of services.
TokBox's platform, which has been used by companies including American Idol, Ford and Coke, allows companies to add video calling to websites and mobile apps. Telefónica said it will use the platform to boost its services that it offers to business and consumer customers, adding cross-platform web-based video to its voice and messaging propositions. Telefónica Digital will sell tailor-made products as well as tools for businesses and developers to build their own services.
Following the acquisition, Ian Small will remain as CEO of TokBox. Carlos Domingo, Telefónica Digital director of product development and innovation, will join the board and also become chairman.
Matthew Key, CEO of Telefónica Digital [pictured], said: 'Telefónica is all about empowering our customers through new and innovative digital services. By adding TokBox’s unique capabilities to our communications portfolio, we will allow our customers to leverage the full potential of web-based video communications in their own business models.'
Editor: Graeme Neill