Tablet market records lacklustre growth for Q3

Tablet market records lacklustre growth for Q3

Tablets have had the weakest quarter for sales growth since the birth of the modern device, although Android has capitalised on a poor quarter from Apple.

According to new research from Strategy Analytics, global tablet shipments increased 43% to 24.7 million, a considerably more sluggish rate than in previous quarters. The firm said demand slipped because of economic uncertainty and consumers awaiting new models such as the iPad mini, which was announced earlier this week.

As Apple announced last night (Thursday), it shipped 14 million iPads during the period, which Strategy Analytics described as 'disappointing' and gave it a 57% share, compared to 64% in 2011. However, Android tablets, driven by Samsung, Asus and Barnes & Noble's Nook, took a 41% share, an all-time high of 10.2 million units shippe, up from its 29% share last year.

Neil Mawston, executive director at Strategy Analytics, said: 'No single Android vendor comes close to Apple in volume terms at the moment, but the collective weight of dozens of hardware partners, such as Asus, Samsung and Nook, is helping Google's Android platform to register a growing presence in tablets.'

Editor: Graeme Neill

Written by Mobile Today
Mobile Today


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